Why 11.11?

11.11 marks a real moment in my journey.

On 11 November, while searching for the right production partner to bring QYNK to life, I visited the second factory.

I remember having a feeling of certainty that day. After all the ideas, planning and searching, I knew this was the partner I wanted to work with.

At the same time, I had been looking for a way to make the QYNK name more distinctive and truly our own.

That date became the answer.

QYNK became QYNK 11.11.

Today, 11.11 reminds me of that beginning — of trusting my instinct, believing in my vision and taking the step that began turning QYNK from an idea into something real.

Little Royals, Made With My Little Royals

One of the most personal parts of this journey has been creating QYNK Little Royals.

My children were there with me through so much of the process — coming along, smelling different fragrances, trying samples and giving me their little opinions.

We tried. We changed. We tested again. Sometimes we went backwards before moving forward.

And I kept going until I reached something I was truly happy with.

For me, that makes Little Royals more than a children’s collection. A little piece of my own family is part of its story.

And behind its name is a message I hope every child carries with them:

Know your worth. Believe in yourself. Dream big.

Little Royals with Big Dreams. 👑

More Than a Routine

The same thought runs through everything I create for QYNK.

I don’t want self-care to feel like just another task in the day. I want those few minutes to become a small moment for yourself — to reset, reconnect and feel good in your own skin.

That’s also why affirmations became part of our products.

Sometimes a few simple words can change the way we begin our morning or end our day.

And if QYNK can make an everyday ritual feel a little more special, a little more confident and a little more you, then it has become exactly what I hoped it would be.

With love,